CX Insider - Customer experience leaders sharing insights and ideas for customer service success

How to Apply Storytelling in User Experience, With Chris Ashby

Chris Ashby is a founder of a UX agency called We Are Heroes that offers a unique approach to designing user experience. Chris loves stories, he is a Sci-Fi enthusiast who looks at life through the lens of archetypal journeys, hence the name We are heroes. Today Chris gives you advice on how companies should manage their UX to achieve desired goals and deliver a nice, smooth and seamless user experience. More importantly, Valentina addresses the topic of storytelling - Chris' passion and asks him how it can be utilised in user experience.
Connect with Chris - https://www.linkedin.com/in/ashbychris/
Check out Chris' agency - https://www.weareheroes.digital/ 
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How to Achieve Customer Experience Excellence in 7 Steps, With Crystal D’Cunha

Crystal D'Cunha, award-winning customer experience leadership coach, Chief Experience Officer at The Inside View, Inc., mother, role model. In this episode, Crystal walks Valentina through her 7-step leadership training program, which recently won the gold award at the 2021 International Stevie Awards. She also gives inspirational advice to aspiring entrepreneurs.
Connect with Crystal - https://www.linkedin.com/in/crystald1/
Check out her website - https://gettheinsideview.com/
Note: CX Insider was recently selected among the Best 30 CX Podcasts by Feedspot! Link here  - https://blog.feedspot.com/customer_experience_podcasts/

How Can Traditional Banks Compete With Digital Challengers? With Bruno Pešec

This is not an easy question. Greg and Valentina interviewed Bruno Pešec, a business consultant, and compared the most significant obstructions traditional banks face on the journey of digitalization. Bruno talks in detail about the common causes for digital dropouts, the emphasis on psychological safety, and why traditional banks have lower customer satisfaction than their digital rivals.
Check out Bruno’s website https://www.pesec.no/

Insider View: The Future of Retail Banking | Branch Transformation 2021, RBR

Greg and Alessia attended this year's Branch Transformation and interviewed industry experts to bring you insights from the event. Branch Transformation is the world's leading conference dedicated to branch design, customer experience and strategy-driven transformation. A high-quality speaker programme forms the core of this two-day event, packed with thought-provoking case studies from leading banks, showcasing how they are using cutting-edge technology and human-centred design to drive real customer value. We spoke to Dominic Hirsch, Managing Director at RBR, Lynne Pitwood, Head of CX at Newcastle Building Society, Duncan Cockburn, Founder and CEO at OneBanks and Martin Shires, Business Development Manager at Glory. We are hoping to see you at Branch Transformation 2022 next year!

How to Build Customer Loyalty, With Paula Thomas

Paula Thomas, a customer loyalty expert and the podcast host of Let's Talk Loyalty, talks about the dos and don'ts when building loyalty programs. We discuss the latest Bond Loyalty Report, which introduced a new metric to predict customer spending. Greg and Paula share their favourite loyalty programs implemented by famous coffee makers. 
 
Find out more about Paula: https://letstalkloyalty.com/

How to Create an Inclusive Corporate Culture, With Stuart Anderson

46% of job seekers say that company culture is very important when applying for a job. Stuart Anderson, a Clientelling & Service Consultant at Selfridges, advises on how to help your employees adapt to your culture, implement a cultural change and what to do if your team is resistant to change. Is it okay to reject a candidate who is not a cultural fit? What does it mean anyway? Valentina addresses these controversial topics many people would disagree with. 
Connect with Stuart https://www.linkedin.com/in/stuart-anderson-9888b0130/

What Makes a Great Female Leader, With Allison Hartsoe

Allison Hartsoe, Founder & CEO of Ambition Data, shares her experiences as a female leader in the technology industry. She talks about the difficulties and challenges she has faced as a CEO and as a woman in business. Valentina addresses burning topics like gender biases in the workplace and the pressure on women to chase their careers and focus on their families. The host of the Customer Equity Accelerator Podcast recently published her book The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company. 
Find out more about Allison: https://www.linkedin.com/in/allisonhartsoe/
Read more about her latest book: https://www.amazon.co.uk/Age-Customer-Equity-Data-Driven-Sustainable/dp/1737518104/ref=sr_1_1?crid=3CN06RFAZJI1H&dchild=1&keywords=the+age+of+customer+equity&qid=1634315536&qsid=260-5733908-0796837&sr=8-1&sres=1737518104%2C0684864665%2CB07N7GRHNK%2CB00C7TB7ZE%2CB000H5U2NS%2CB082QMHW3R%2CB07TXGM2MJ%2CB07MXYK7NW%2CB07JL13H4K%2CB07WVRL2NZ%2CB07BH2VXXL&srpt=ABIS_BOOK

How to Connect With Consumers Who Defy Categorization, With Michael Solomon

Michael Solomon, a Professor of Marketing at St Joseph’s University in Philadelphia, adapts traditional marketing techniques to the needs of postmodern consumers, the new chameleons. Michael advises CX leaders on how to connect with consumers who do everything they can to escape stereotypically targeted campaigns. Valentina's questions a shift to future technological advancements - humanoid robots. Will the Uncanny Valley soon become a relic of the early 21st century? How can consumers build trust with socially assistive robots? Can they replace a human connection?
Find out more on Michael's website: https://www.michaelsolomon.com/
Read Michael's book: https://www.amazon.co.uk/New-Chameleons-Connect-Consumers-Categorization-ebook/dp/B08PQ2B8XH/ref=sr_1_1?dchild=1&keywords=michael+solomon+how+to+connect&qid=1633303997&sr=8-1

How to Build Customer Trust, With Sergio Feo

Sergio Feo, Director of Customer Experience, started working for Pibank, a challenger bank based in Spain, in 2017. In this episode, he shares their story of becoming one of the top banks with the highest customer satisfaction. Feo emphasizes the importance of creating a strong value proposition that guides major corporate decisions and acts as the building block in gaining trust with customers. Valentina is becoming strongly convinced that she will own a self-driving car in the future…
 
Connect with Sergio on LinkedIn https://www.linkedin.com/in/sergiofeo/

How Do Vision & Mission Statements Play the Lead Role in CX Delivery? With Jose Herrera

Why are vision and mission statements often so overlooked? Most companies have them, but employees often don't even know what they are. Jose Herrera, Co-Founder and CEO of Hire Horatio, talks about the importance of these branding components when delivering satisfactory customer experience. We also cover the most discussed topics, such as balancing technology and the human touch or the best practices for communicating your client’s brand voice.
 
Jose's LinkedIn Profile - https://www.linkedin.com/in/joseherrerap/
Visit Hire Horatio website - https://hirehoratio.com/