Uncovering CX Challenges in the Automotive Industry, With Daniel Haas
Daniel Hass, Senior Manager of Digital Experience at Toyota Motor Europe, uncovers some of the most burning CX challenges the automotive industry is currently facing. Adam and Valentina ask Daniel to introduce them to the problematic of "online-only" demand, digital innovation and the future of car dealerships.
Did you know that 63% of recent car buyers would consider buying their car online in the future but 82% of people intending to buy a car in the UK consider physical touchpoint with the dealer to be essential? What conclusions can be made from this reality? Daniel explains that the situation is not as black and white as some industry disruptors claim it to be.