How to Apply Storytelling in User Experience, With Chris Ashby
Chris Ashby is a founder of a UX agency called We Are Heroes that offers a unique approach to designing user experience. Chris loves stories, he is a Sci-Fi enthusiast who looks at life through the lens of archetypal journeys, hence the name We are heroes. Today Chris gives you advice on how companies should manage their UX to achieve desired goals and deliver a nice, smooth and seamless user experience. More importantly, Valentina addresses the topic of storytelling - Chris' passion and asks him how it can be utilised in user experience.