CX Insider - Customer experience leaders sharing insights and ideas for customer service success

Evaluating CX: Mystery Shopping or Crowdsourcing? With Antonio Maiorano

Antonio Maiorano talks to Valentina and Adam about the best practices to measure and evaluate customer experience using mystery shopping. He explains how mystery shopping and crowdsourcing can help you achieve different objectives. Antonio also mentions one of the biggest challenges CX leaders face: evaluating objective feedback. 
Antonio's LinkedIn: https://www.linkedin.com/in/antonio-maiorano/
Bare International: https://www.bareinternational.eu/
03:19 - Antonio's background I 05:03 - How can Mystery Shopping improve CX I 10:33 - loopholes of mystery shopping I 15:25 - Has Mystery Shopping changed during the pandemic? I 20:06 - creating actionable insights I 29:35 - Advice to CX leaders

Customer-Centricity in the Property Sector, With John King

John King, a property specialist, shares his views on the shift towards customer-centricity in the property market over the past decades. Is customer experience the same in every industry? John's ideas show an entirely different perspective on CX as you know it. He also talks about emotions and conflict resolution in fragile situations. 
Connect with John King on LinkedIn https://www.linkedin.com/in/johnking56/
02:12 - John's career milestones I 05:18 - unique CX challenges I 09:27 - the balance between the digital and human touch I 15:26 - the importance of staff members in a property transaction I 23:59 - Conflict resolution with clients I 28:15 - how to train staff in customer service I 36:16 - advice to CX leaders

Why Planning to Fail Really Means Planning to Win, With Katie Stabler

Katie Stabler, a customer service recovery specialist, explains why companies should normalise failure and plan to fail in order to succeed. Greg speaks to Katie about the adoption of CX in the not-for-profit sector, and Valentina talks about her unfortunate attempt to return clothes via home pick-up service. Start planning for failure using Katie's 6-step framework which you will find in the episode.
Visit Katie Stabler's LinkedIn profile: https://www.linkedin.com/in/katie-stabler-ccxp/
Buy Katie's book Customer Experience 2: https://www.amazon.co.uk/Customer-Experience-2-Naeem-Arif-ebook/dp/B08CZTJ1YD/ref=sr_1_5?dchild=1&keywords=customer+experience+2+book&qid=1618790356&sr=8-5
 
02:24 - Introduction of Katie Stabler I 05:08 - Teaching organisations to become customer-centric I 11:51 - Why should not-for-profit organisations focus on customer experience? I 20:57 - Planning to fail I 30:20 - Advice to CX leaders

The 3 Pillars of Effective Customer Experience, With Ján Uriga

Jan Uriga says the three most important aspects leaders need to focus on are the corporate culture, technology innovation and the customer. Without these, no business strategy can deliver CX excellence. Valentina and Greg ask Jan to elaborate on the interplay of these key areas and what to do when companies fall into the trap of the technology paradox. 
Visit Jan's LinkedIn profile - https://www.linkedin.com/in/januriga/
Find Jan's Customer Journey template on the CX Insider LinkedIn page 
02:33 - How companies approach CX today I 05:26 - Where should you start to become customer-centric? I 10:40 - What role does technology adoption play in an organisation? I 20:25 - How does employee-centricity impact CX? I 26:25 - Advice to aspiring CX leaders
 

Breaking Down Misconceptions About Customer Experience With Gustavo Imhof

Gustavo Imhof, a CX consultant, talks to Valentina and Greg about the most common CX misconceptions he has come across during his career. Gustavo comes with thought-provoking statements, seemingly paradoxical at first glance. For example, advising CX strategists not to be customer-centric.
To find out more about what Gustavo does, visit his profile: https://www.linkedin.com/in/headofcustomerexperience/
Check out Gustavo's recently published book - Customer Experience 3: https://www.amazon.co.uk/Customer-Experience-3-Naeem-Arif/dp/191277481X/ref=sr_1_6?dchild=1&keywords=customer+experience+3+book&qid=1617643992&sr=8-6
 
05:21 - the most common mistakes organisations make I 10:33 - the danger of exceeding customer expectations I 22:50 - Why are memories more important than the experience? I 29:27 - advice to CX leaders 

The Vaccine Passport Dilemma

Countries around the world have started using COVID-19 passports for international travel. Some of them use it domestically. What does it mean for businesses? Will pubs require vaccine passports from their customers? Valentina, Simon and Lawrence discuss the pros and cons of this certificate.

An Introduction to AI in Customer Feedback (Part 2)

Fabrice Martin joined the second episode dedicated to artificial intelligence in customer feedback analysis. Valentina and Simon speculate why the traditional methodologies of collecting customer feedback sometimes fail to bring actionable insights. They also address the big question: Will AI make humans redundant?
Connect with Fabrice Martin on LinkedIn - https://www.linkedin.com/in/martinfabrice/
Find out more about Clarabridge - https://www.clarabridge.com/
 
I 01:20 - Introduction of Fabrice Martin I 04:14 - How does semantic analysis work? I 06:48 - Traditional methods of collecting feedback are failing I 18:03 - Can AI be biased? I 20:58 - Artificial Intelligence vs. Human Intelligence I 24:55 - Advice for CX leaders
 

An Introduction to AI in Customer Feedback (Part 1)

Valentina, Greg and Chhavi Singh discuss various methodologies of collecting and analysing customer feedback data. We also speak about the current technological advancements creating actionable insights to improve your customer experience strategy.
For more information, connect with Chhavi Singh on LinkedIn - https://www.linkedin.com/in/chhavi-singh/ or visit his company website - https://www.viwoai.com/
 
01:42 - Organisations fail to create actionable customer feedback insights I 04:06 - Recognising cultural differences I 08:52 - What is a complaint? I 12:52 - Measuring brand perception I 15:32 - Limitations of prompted feedback I 20:13 - Customer feedback automation I 24:03 - Current trends and future AI capabilities I 30:33 - Gaining competitive advantage

How to Personalise the In-Store Experience, with Richard Kelly

In the last episode of our retail miniseries, we focus on the shopfitting industry and its current technology trends enhancing in-store CX. Valentina, Adam and Richard Kelly, an account manager from ARNO Group, touch on the benefit of negative customer feedback and later dive into the shoppers' changing habits during the pandemic. 
Connect with Richard Kelly on LinkedIn - https://www.linkedin.com/in/richard-kelly-23913754/
Find out more information about ARNO Group - https://www.arno-online.co.uk/ 
01:00 - the importance of customer feedback I 06:42 - the shopfitting industry during COVID-19 pandemic I 14:33 - technology improving in-store CX I 19:58 - creating a personalized experience in car dealerships I 23:35 - advice to future CX leaders

Applying behavioural science to understand shopper habits, with Iona Carter

Iona Carter, a retail insight consultant, explains the underlying factors which forced consumers to change their shopping habits during the COVID-19 pandemic. Adam, Louis and Iona discuss the value of social proof and the emergence of the new phygital customer experience. 
For more information, visit https://www.tracerinsights.com/
or contact Iona Carter on LinkedIn https://www.linkedin.com/in/iona-carter-96b6214/
 
01:24 - Iona Carter's background as a consumer insight consultant I 09:02 - shoppers' behavioural response to COVID-19 I 21:55 - the power of social proof I 26:06 - the phygital customer experience I 29:04 - Advice for retail decision-makers