The Formula for Great Customer Service, With Sham Aziz

Sham Aziz, Head of Customer Service at Selfridges, joined Adam and Valentina to talk about his formula for great customer service. We dive into the latest tech trends, customer personas and brand equity. Sham provides his honest opinion on artificial intelligence and channel shifting.

 

Connect with Sham - https://www.linkedin.com/in/shamasaziz/