Andreas Schmelzer (Porsche Holding): Hyper-Automation, the Next CX Boom?

Porsche Holding is Europe's largest and most successful automotive retailer. Andreas Schmelzer is their Head of Digital Transformation. How exactly is an industry, that's seemingly resistant to change, pioneering a new form of innovation? The answer is one word. HYPERAUTOMATION.

Listen in to discover what hyper-automation means, how to apply it to any business, and how it can evolve your own customer experience strategy too.

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Connect with Andreas - https://www.linkedin.com/in/andreas-schmelzer-568134146/

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